In 2014, the Breast Cancer Cure Research Trust wanted to focus more on their stated aim to find a cure for breast cancer by 2018, shortening their name to Breast Cancer Cure and requiring a new logo.
Unlike other not-for-profits, funds raised are allocated solely to research, requiring a more empirical look and feel. Our solution was a dynamic logo in the shape of a target that counts down the days, hours, minutes and seconds until the cure is found, taking their ambitious goal and putting it front and center.
Online, the logo counts down in real time, a constant reminder of the approaching deadline.
Agency: Y&R NZ