Working with Head of Design Musonda Katongo, I helped design Y&R NZA's new pitch credentials.
Bringing the theme of “commercial creativity” to life, we handcrafted elements like clouds charged with lightning, 3D letters spelling out Y&R NZ’s planning process, and a diorama of a cash register exploding with creativity. Once printed, the book’s page edges were spray-painted black and packaged inside a complementary, bespoke box.
The result is a book that reflects Y&R NZ’s new philosophy and culture.
It won Bronze at the 2014 Best Awards.
Agency: Y&R NZ