Wynn Williams
Wynn Williams is a law firm with a reputation of practical, direct advice that delivers results. Founded 163 years ago, their new identity needed to break the mould of the typical law firm approach – no more images of gavels or people looking seriously at pieces of paper.
Using the principle of "contemporary conservatism", the goal was to update the brand enough to open the doors to the next generation of clients without losing the strength of the safe and consistent brand that Wynn Williams' clients and team already enjoyed.
We hand-crafted an architectural wordmark and logo to denote balance, professionalism and cut-through. Boutique editorial illustrations compliment their writings and insights. And custom, 3D images embody their many areas of expertise in a unique way, allowing Wynn Williams to stand out from the crowd.
Agency: Pitchblack Partners
Using the principle of "contemporary conservatism", the goal was to update the brand enough to open the doors to the next generation of clients without losing the strength of the safe and consistent brand that Wynn Williams' clients and team already enjoyed.
We hand-crafted an architectural wordmark and logo to denote balance, professionalism and cut-through. Boutique editorial illustrations compliment their writings and insights. And custom, 3D images embody their many areas of expertise in a unique way, allowing Wynn Williams to stand out from the crowd.
Agency: Pitchblack Partners