https://smugliberalminority.com James Wendelborn Thu, 17 Oct 2024 23:20:55 +0000 https://smugliberalminority.com en https://smugliberalminority.com/Index Wed, 28 Sep 2022 20:47:50 +0000 James Wendelborn https://smugliberalminority.com/Index https://smugliberalminority.com/The-Game-of-Lies Sun, 20 Jun 2021 23:46:13 +0000 James Wendelborn https://smugliberalminority.com/The-Game-of-Lies <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/eaece30aae6501127dbce70a9a44e3b6d00d2cfa68d3f5b44bd2dbae34b9c412/GameOfLies_IsometricShot_Kickstarter_05.jpg" data-mid="111865013" border="0" src="https://freight.cargo.site/w/1000/i/eaece30aae6501127dbce70a9a44e3b6d00d2cfa68d3f5b44bd2dbae34b9c412/GameOfLies_IsometricShot_Kickstarter_05.jpg" /><img width="1920" height="961" width_o="1920" height_o="961" data-src="https://freight.cargo.site/t/original/i/dc9088a1b522ed827b74140ce209f07a37fd98abe6d8a6654a3a53c9ce80dcc2/GameOfLies_Faces_All_01_1920px.jpg" data-mid="111865021" border="0" src="https://freight.cargo.site/w/1000/i/dc9088a1b522ed827b74140ce209f07a37fd98abe6d8a6654a3a53c9ce80dcc2/GameOfLies_Faces_All_01_1920px.jpg" /><img width="2000" height="1124" width_o="2000" height_o="1124" data-src="https://freight.cargo.site/t/original/i/ec8a313ed00d36abf38ab45d340ca650a84753dae5467f007df934b825eb723e/GameOfLies_HandHoldingCards_04_2000px.jpg" data-mid="111865052" border="0" src="https://freight.cargo.site/w/1000/i/ec8a313ed00d36abf38ab45d340ca650a84753dae5467f007df934b825eb723e/GameOfLies_HandHoldingCards_04_2000px.jpg" /> <img width="2000" height="1626" width_o="2000" height_o="1626" data-src="https://freight.cargo.site/t/original/i/59aae40d551ad3b007f4684816c55580feb72d92122142f1baa262b0d85de10f/GameOfLies_PeoplePlaying_Grid_02.jpg" data-mid="111865069" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/59aae40d551ad3b007f4684816c55580feb72d92122142f1baa262b0d85de10f/GameOfLies_PeoplePlaying_Grid_02.jpg" /> In this age of alternative facts, what better game to play than The Game of Lies, a trivia party game where everything is based on bull***t? But these aren't your normal, boring quiz questions – in this game, you have to sort out fake news from fact, sneak a fib past other players, or spot which crazy-sounding reality TV show isn't real! To win, you’re going to have to lie to the other players' faces. You can even lie about how many spaces you move on the game board! And once you reach the centre of the board, you have to successfully bluff your opponent to be left with the right card, Princess Bride-style. The Game of Lies: the world’s best-selling party game!* *this is (currently) a lie. www.imnotshouting.com https://smugliberalminority.com/Shnack Thu, 17 Oct 2024 23:20:55 +0000 James Wendelborn https://smugliberalminority.com/Shnack <img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d6b6eb3a8344a579b01c29531fb5e9eaa39b9dc9ebe23db16586c88ef1090f2a/Shnack_Photo_Website_Hand_DSC09773.jpg" data-mid="240272558" border="0" src="https://freight.cargo.site/w/1000/i/d6b6eb3a8344a579b01c29531fb5e9eaa39b9dc9ebe23db16586c88ef1090f2a/Shnack_Photo_Website_Hand_DSC09773.jpg" /><img width="1920" height="1350" width_o="1920" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9c71917c1fe8cf7de31441b10d0e8fbda1def2c57e77cbc4214508b1dc8a7c6c/Shnack_ShnackFood_Hero_01.jpg" data-mid="219925779" border="0" src="https://freight.cargo.site/w/1000/i/9c71917c1fe8cf7de31441b10d0e8fbda1def2c57e77cbc4214508b1dc8a7c6c/Shnack_ShnackFood_Hero_01.jpg" /> <img width="1920" height="2880" width_o="1920" height_o="2880" data-src="https://freight.cargo.site/t/original/i/f1df21c7bc7bb105ebf98af8ba314d0f9fe6d5e3cf623e18d5b97adc9fea6ffe/Shnack_Photo_Website_Row_DSC09722.jpg" data-mid="240272555" border="0" src="https://freight.cargo.site/w/1000/i/f1df21c7bc7bb105ebf98af8ba314d0f9fe6d5e3cf623e18d5b97adc9fea6ffe/Shnack_Photo_Website_Row_DSC09722.jpg" /> Working with Other Thing, we came up with a fun, unique name and identity for Shnack, a new protein drink, built around sporty motifs to communicate the fast, energetic nature of the product.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec9dd74822a1ed53f8a1b9d19aa66306f6bd3976b52def5c163e8d2cb3204c94/Shnack_Billboard_Insitu_Hero_01.jpg" data-mid="219925705" border="0" src="https://freight.cargo.site/w/1000/i/ec9dd74822a1ed53f8a1b9d19aa66306f6bd3976b52def5c163e8d2cb3204c94/Shnack_Billboard_Insitu_Hero_01.jpg" /> https://smugliberalminority.com/Wynn-Williams Tue, 04 Oct 2022 02:05:46 +0000 James Wendelborn https://smugliberalminority.com/Wynn-Williams <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c26831918a97f55c68bf8f033dda074c619c6aa1d27517f3f6021260aae45c43/WynnWilliams_ImagesForPromoVideo_015.jpg" data-mid="154884753" border="0" src="https://freight.cargo.site/w/1000/i/c26831918a97f55c68bf8f033dda074c619c6aa1d27517f3f6021260aae45c43/WynnWilliams_ImagesForPromoVideo_015.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/f633fdd61ffec124e10f645329c0874716be5ebc9d8c0eb2de5b3fcb73a2b8ff/WynnWilliams_BestAwards_013.jpg" data-mid="154884114" border="0" src="https://freight.cargo.site/w/1000/i/f633fdd61ffec124e10f645329c0874716be5ebc9d8c0eb2de5b3fcb73a2b8ff/WynnWilliams_BestAwards_013.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/56eb341fa431fcf253e3eb9c29fbb4a49b4c2aa8c559482da3aee868977a81a5/WynnWilliams_BestAwards_014.jpg" data-mid="154884116" border="0" src="https://freight.cargo.site/w/1000/i/56eb341fa431fcf253e3eb9c29fbb4a49b4c2aa8c559482da3aee868977a81a5/WynnWilliams_BestAwards_014.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/c2305c2ec5c00fd561651d7599318081a7383a149fd98352f5ff1e675ab98f53/WynnWilliams_BestAwards_017.jpg" data-mid="154884119" border="0" src="https://freight.cargo.site/w/1000/i/c2305c2ec5c00fd561651d7599318081a7383a149fd98352f5ff1e675ab98f53/WynnWilliams_BestAwards_017.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/448ca7adab427c4a997664cef110af89e2b9c97cfcf4bb6b727ddfa80f6d73e6/WynnWilliams_BestAwards_018.jpg" data-mid="154884120" border="0" src="https://freight.cargo.site/w/1000/i/448ca7adab427c4a997664cef110af89e2b9c97cfcf4bb6b727ddfa80f6d73e6/WynnWilliams_BestAwards_018.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/43c9100e24da67ebbabfbd560493d2e18c88d020b2af89c78526a206e7b7644b/WynnWilliams_BestAwards_019.jpg" data-mid="154884113" border="0" src="https://freight.cargo.site/w/1000/i/43c9100e24da67ebbabfbd560493d2e18c88d020b2af89c78526a206e7b7644b/WynnWilliams_BestAwards_019.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/43db127b6f1c315706f0c211b994f5d432e127c43b740fe8159ec0be643499d1/WynnWilliams_BestAwards_016.jpg" data-mid="154884118" border="0" src="https://freight.cargo.site/w/1000/i/43db127b6f1c315706f0c211b994f5d432e127c43b740fe8159ec0be643499d1/WynnWilliams_BestAwards_016.jpg" /> Wynn Williams Wynn Williams is a law firm with a reputation of practical, direct advice that delivers results. Founded 163 years ago, their new identity needed to break the mould of the typical law firm approach – no more images of gavels or people looking seriously at pieces of paper.Using the principle of "contemporary conservatism", the goal was to update the brand enough to open the doors to the next generation of clients without losing the strength of the safe and consistent brand that Wynn Williams' clients and team already enjoyed.We hand-crafted an architectural wordmark and logo to denote balance, professionalism and cut-through. Boutique editorial illustrations compliment their writings and insights. And custom, 3D images embody their many areas of expertise in a unique way, allowing Wynn Williams to stand out from the crowd. Agency: Pitchblack Partners https://smugliberalminority.com/Faux-Show Wed, 23 Jun 2021 05:15:46 +0000 James Wendelborn https://smugliberalminority.com/Faux-Show <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/779b7c22402223fc957dae82c270e5d4927dce96dcfd65b6aec4d54ae32abbe0/FauxShow_Hero_3500px_01.jpg" data-mid="112102812" border="0" src="https://freight.cargo.site/w/1000/i/779b7c22402223fc957dae82c270e5d4927dce96dcfd65b6aec4d54ae32abbe0/FauxShow_Hero_3500px_01.jpg" /> <img width="800" height="480" width_o="800" height_o="480" data-src="https://freight.cargo.site/t/original/i/6e68a6d05325acf429bb63badc3f0f133d34d83305e0f3e8b6cbb3544e65dc56/FauxShow_HowToPlay_Website_Cards_FocusGroup_Flip_Animation_02_800px.gif" data-mid="112102817" border="0" src="https://freight.cargo.site/w/800/i/6e68a6d05325acf429bb63badc3f0f133d34d83305e0f3e8b6cbb3544e65dc56/FauxShow_HowToPlay_Website_Cards_FocusGroup_Flip_Animation_02_800px.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/11b0f19ec564aed6178d645ba04163c6f779f4ab49547fd41dd9832a580e894e/FauxShow_Social_WritingAnswers_2000x2000px_01.jpg" data-mid="112102853" border="0" src="https://freight.cargo.site/w/1000/i/11b0f19ec564aed6178d645ba04163c6f779f4ab49547fd41dd9832a580e894e/FauxShow_Social_WritingAnswers_2000x2000px_01.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a19b443475f2fe94570534540744bc6fa25670d82b9f94187259c1c9ec5bd16d/FauxShow_CardGrid_01_2000x2000px.jpg" data-mid="112102809" border="0" src="https://freight.cargo.site/w/1000/i/a19b443475f2fe94570534540744bc6fa25670d82b9f94187259c1c9ec5bd16d/FauxShow_CardGrid_01_2000x2000px.jpg" /> Faux Show is a fun party game of guessing which unbelievable TV show is real, and which is one we (or your fellow players) made up! Be it reality TV, game shows, movies, or even what unusual item William Shatner sold at auction, your job is to correctly identify the truth from the increasingly-harder-to-distinguish fiction. www.imnotshouting.com https://smugliberalminority.com/Podcaster-s-Guide-to-the-Conspiracy Thu, 08 Jul 2021 03:10:25 +0000 James Wendelborn https://smugliberalminority.com/Podcaster-s-Guide-to-the-Conspiracy <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5c2a70458075982ea3fbfb989d75127c643ce2a060c0f0ba51ecc958bfb48f57/PodcastersGuideToConspiracy_Splash_1920x1080px.jpg" data-mid="113331609" border="0" src="https://freight.cargo.site/w/1000/i/5c2a70458075982ea3fbfb989d75127c643ce2a060c0f0ba51ecc958bfb48f57/PodcastersGuideToConspiracy_Splash_1920x1080px.jpg" /><img width="2000" height="1046" width_o="2000" height_o="1046" data-src="https://freight.cargo.site/t/original/i/8e14512fde65d09dc3ac51ee0ac113ff1a2f52863fee5bd078889226079cf51d/PodcastersGuideToConspiracy_Logo_Comparison.jpg" data-mid="113331658" border="0" src="https://freight.cargo.site/w/1000/i/8e14512fde65d09dc3ac51ee0ac113ff1a2f52863fee5bd078889226079cf51d/PodcastersGuideToConspiracy_Logo_Comparison.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3bca1393ffbf6f47fb4fdb1e9010a4908b7a974be9a13ee62c4ab875f351d6ff/PodcastersGuideToConspiracy_Podcast_Insitu_02.jpg" data-mid="135738259" border="0" src="https://freight.cargo.site/w/1000/i/3bca1393ffbf6f47fb4fdb1e9010a4908b7a974be9a13ee62c4ab875f351d6ff/PodcastersGuideToConspiracy_Podcast_Insitu_02.jpg" /> The Podcaster’s Guide to the Conspiracy wanted a design that better reflected their humorous take on conspiracy theories. Using Hitchhiker's Guide to the Galaxy as a touchstone, we came up with a punchy, quirky logo that covers the spectrum of conspiracy theories, new and old. Check out the podcast here. https://smugliberalminority.com/Re-Root Tue, 04 Oct 2022 22:19:55 +0000 James Wendelborn https://smugliberalminority.com/Re-Root <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/33850a2a7c9fd87cc92e52f817a652f52765766bf22059200f35f2bd7250d9d3/ReRoot_HumanForest_01.jpg" data-mid="154869280" border="0" src="https://freight.cargo.site/w/1000/i/33850a2a7c9fd87cc92e52f817a652f52765766bf22059200f35f2bd7250d9d3/ReRoot_HumanForest_01.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e4f954f9d76b6aab0c37002f0a2d5b9eb9f7c31f6dd7758f9f4ef35a2c3dca6d/ReRoot_BCard_Poster_01.jpg" data-mid="154869279" border="0" src="https://freight.cargo.site/w/1000/i/e4f954f9d76b6aab0c37002f0a2d5b9eb9f7c31f6dd7758f9f4ef35a2c3dca6d/ReRoot_BCard_Poster_01.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d25f4134885325237f6998281cfb9b6f3739d0a6d542f78eabd61e51d0967ac2/ReRoot_App_01.jpg" data-mid="154869278" border="0" src="https://freight.cargo.site/w/1000/i/d25f4134885325237f6998281cfb9b6f3739d0a6d542f78eabd61e51d0967ac2/ReRoot_App_01.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c7405fd1a50afafff3877e911f9a85976c8cc3ce98d893996754c641cc5ab025/ReRoot_InternationalHumanForest_01.jpg" data-mid="154869281" border="0" src="https://freight.cargo.site/w/1000/i/c7405fd1a50afafff3877e911f9a85976c8cc3ce98d893996754c641cc5ab025/ReRoot_InternationalHumanForest_01.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/abfed76635d22bbf49ae768a4c77ecccb36a6088a20658b210c7808a04ecd278/ReRoot_Notebook_01.jpg" data-mid="154869283" border="0" src="https://freight.cargo.site/w/1000/i/abfed76635d22bbf49ae768a4c77ecccb36a6088a20658b210c7808a04ecd278/ReRoot_Notebook_01.jpg" /> Re-Root Re-Root is a re-sewing, rewiring, rebooting experience to help you reconnect with nature and yourself. Using the idea of "human nature", we designed an identity that's fun and expressive, a human tree forest that will reroute our future on this living planet. Agency: Pitchblack Partners https://smugliberalminority.com/The-Grand-Tour Wed, 28 Sep 2022 20:47:53 +0000 James Wendelborn https://smugliberalminority.com/The-Grand-Tour <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e5550c1509c457ed189a2c872a104707c769125c8753a76263f051862c52480e/TheGrandTour_PromoVideo_Postersx3_01.jpg" data-mid="154473355" border="0" src="https://freight.cargo.site/w/1000/i/e5550c1509c457ed189a2c872a104707c769125c8753a76263f051862c52480e/TheGrandTour_PromoVideo_Postersx3_01.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3f416b57750f41358e10b219b59337855a056edea86722d7e48e5ff0b9efbef8/TheGrandTour_Instagram_Post_Type_02.jpg" data-mid="154473386" border="0" src="https://freight.cargo.site/w/1000/i/3f416b57750f41358e10b219b59337855a056edea86722d7e48e5ff0b9efbef8/TheGrandTour_Instagram_Post_Type_02.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1bf099dd98a275c6f9979d2ff6c36d35c28df1bba7373443e44027c725194833/TheGrandTour_Instagram_Post_Type_03.jpg" data-mid="154473387" border="0" src="https://freight.cargo.site/w/1000/i/1bf099dd98a275c6f9979d2ff6c36d35c28df1bba7373443e44027c725194833/TheGrandTour_Instagram_Post_Type_03.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4e21edd1b5cc3768915b6e34e1e8275e10f77cdbfd0e156c0a1a270a5d817972/TheGrandTour_Instagram_Post_Type_04.jpg" data-mid="154473385" border="0" src="https://freight.cargo.site/w/1000/i/4e21edd1b5cc3768915b6e34e1e8275e10f77cdbfd0e156c0a1a270a5d817972/TheGrandTour_Instagram_Post_Type_04.jpg" /> <img width="3601" height="2026" width_o="3601" height_o="2026" data-src="https://freight.cargo.site/t/original/i/17a0aeefa8a09e0df5d2ed471cc422d1bd0a43f41d5b5a205a34d259ec47b909/TheGrandTour_PromoVideo_OOH_1_01.jpg" data-mid="154473509" border="0" src="https://freight.cargo.site/w/1000/i/17a0aeefa8a09e0df5d2ed471cc422d1bd0a43f41d5b5a205a34d259ec47b909/TheGrandTour_PromoVideo_OOH_1_01.jpg" /> The Grand Tour A festival of horse racing, The Grand Tour needed to communicate fun, fashion and, yes, horse racing, without the obvious clichés. We took inspiration from the distinctive jockey silks, with large geometric patterns and clashing colours. The goal: to make racing feel relevant for a new audience. Agency: Pitchblack Partners https://smugliberalminority.com/Clooney Wed, 14 Dec 2016 03:43:10 +0000 James Wendelborn https://smugliberalminority.com/Clooney <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/12fdb2c13284f6c9736a0dbb1d9fd1dc0a223f6d48e8300318df9870dc5c2d37/Clooney_Presentation_ForWebsite_02-copy.jpg" data-mid="44387065" border="0" src="https://freight.cargo.site/w/1000/i/12fdb2c13284f6c9736a0dbb1d9fd1dc0a223f6d48e8300318df9870dc5c2d37/Clooney_Presentation_ForWebsite_02-copy.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ad410dffd270cb233814934d0ef067379fee4a99760e1950a66a15ac0e3f7b98/Clooney_Presentation_ForWebsite_023.jpg" data-mid="44387066" border="0" src="https://freight.cargo.site/w/1000/i/ad410dffd270cb233814934d0ef067379fee4a99760e1950a66a15ac0e3f7b98/Clooney_Presentation_ForWebsite_023.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/529b0b9b4c082cfac5e16eeb8a307039fefc436c2d35e2dc76b45df0c0082cc4/Clooney_Presentation_ForWebsite_022.jpg" data-mid="44387067" border="0" src="https://freight.cargo.site/w/1000/i/529b0b9b4c082cfac5e16eeb8a307039fefc436c2d35e2dc76b45df0c0082cc4/Clooney_Presentation_ForWebsite_022.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9108006f002342d138a48b2e21fa01fcebb29eb25dc0cb68d2c00d91705ecd76/Clooney_Presentation_ForWebsite_02.jpg" data-mid="44387074" border="0" src="https://freight.cargo.site/w/1000/i/9108006f002342d138a48b2e21fa01fcebb29eb25dc0cb68d2c00d91705ecd76/Clooney_Presentation_ForWebsite_02.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b4ff9d67f43923dd5f689d7b4b25a811e9764f7e01524881848c3d3a40e53655/Clooney_Presentation_ForWebsite_024.jpg" data-mid="44387068" border="0" src="https://freight.cargo.site/w/1000/i/b4ff9d67f43923dd5f689d7b4b25a811e9764f7e01524881848c3d3a40e53655/Clooney_Presentation_ForWebsite_024.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e7d8ca05976d418bc37e1daf597337c83ab9f20440c6457cea411dcc30296599/Clooney_Presentation_ForWebsite_0210.jpg" data-mid="44387069" border="0" src="https://freight.cargo.site/w/1000/i/e7d8ca05976d418bc37e1daf597337c83ab9f20440c6457cea411dcc30296599/Clooney_Presentation_ForWebsite_0210.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1dfdcaeb51d6309a82386d97839c9778e1b189cc3d21ebdf337fd62b0ed9e5c0/Clooney_Presentation_ForWebsite_027.jpg" data-mid="44387075" border="0" src="https://freight.cargo.site/w/1000/i/1dfdcaeb51d6309a82386d97839c9778e1b189cc3d21ebdf337fd62b0ed9e5c0/Clooney_Presentation_ForWebsite_027.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2117ffe6651443b3c20a975ce1e28d2b0b186629ee56f306517cf0789ca88e48/Clooney_Presentation_ForWebsite_0215_Website.jpg" data-mid="44387070" border="0" src="https://freight.cargo.site/w/1000/i/2117ffe6651443b3c20a975ce1e28d2b0b186629ee56f306517cf0789ca88e48/Clooney_Presentation_ForWebsite_0215_Website.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/339f3be8fe3402e90c4828fb0696957470a77fa436ffa61df05a3f02878f8d56/Clooney_Presentation_ForWebsite_0215_Website2.jpg" data-mid="44387071" border="0" src="https://freight.cargo.site/w/1000/i/339f3be8fe3402e90c4828fb0696957470a77fa436ffa61df05a3f02878f8d56/Clooney_Presentation_ForWebsite_0215_Website2.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/10bcd3e764749212c5ef4f4357d6b17bcd561f59bdff672f040daf1a385ab96b/Clooney_Presentation_ForWebsite_0214.jpg" data-mid="44387072" border="0" src="https://freight.cargo.site/w/1000/i/10bcd3e764749212c5ef4f4357d6b17bcd561f59bdff672f040daf1a385ab96b/Clooney_Presentation_ForWebsite_0214.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/90862c5c5036b944292dd74eb6f5de61b4ef4755b732ac7a4a964ec3e3a2cfd5/Clooney_Presentation_ForWebsite_0216.jpg" data-mid="44387073" border="0" src="https://freight.cargo.site/w/1000/i/90862c5c5036b944292dd74eb6f5de61b4ef4755b732ac7a4a964ec3e3a2cfd5/Clooney_Presentation_ForWebsite_0216.jpg" /> Clooney, an upmarket restaurant in Auckland, needed to update their brand. We tapped into the experience inherent in their name by using cinema as an inspiration. Cinema embodies the same traits Clooney does – it can be intriguing, exclusive, international, and dramatic. Like Clooney, it’s an experience. All aspects of the design came from that insight. Clooney's dark, moody lighting and industrial bare walls were perfect for projecting moving images, while the new typeface, GT Cinetype, is based on a design engineered for a cinema subtitling machine. The new logo strikes a balance between the classic timelessness of a serif typeface, and the street feel of stencil art. Its disappearing letterforms give it a hint of mystery and danger, as well as evoking the manual cutting of film, much like the slicing of food. Finally, the photography is informed by the light leaks found at the end of film rolls. The idea of Clooney living on the edges, where it’s just a bit dangerous, also fits the brand’s ideology. Plus it’s reminiscent of the colour of food, like a brushstroke of sauce on the plate. Agency: Y&R NZ https://smugliberalminority.com/TAB Fri, 18 Aug 2017 05:14:46 +0000 James Wendelborn https://smugliberalminority.com/TAB <img width="1200" height="624" width_o="1200" height_o="624" data-src="https://freight.cargo.site/t/original/i/ec6bc7bae43eedd559fd8114f06c927afe4bc8725635b6b5c5cbd555361b88c9/TAB_Hero_Racing_1200x624.jpg" data-mid="44387044" border="0" src="https://freight.cargo.site/w/1000/i/ec6bc7bae43eedd559fd8114f06c927afe4bc8725635b6b5c5cbd555361b88c9/TAB_Hero_Racing_1200x624.jpg" /><img width="1200" height="624" width_o="1200" height_o="624" data-src="https://freight.cargo.site/t/original/i/ca36b394c58140b794b472caadfacafb7bfaf98d03ba1170056cb9d6c65468fe/TAB_Hero_Image_NBA_1200x624.jpg" data-mid="44387043" border="0" src="https://freight.cargo.site/w/1000/i/ca36b394c58140b794b472caadfacafb7bfaf98d03ba1170056cb9d6c65468fe/TAB_Hero_Image_NBA_1200x624.jpg" /><img width="1200" height="624" width_o="1200" height_o="624" data-src="https://freight.cargo.site/t/original/i/9dd48fbda563c34956f95935f9c8b79db2bbf18c1a42d10debe61490b0241541/TAB_Ads_1200x624.jpg" data-mid="44387045" border="0" src="https://freight.cargo.site/w/1000/i/9dd48fbda563c34956f95935f9c8b79db2bbf18c1a42d10debe61490b0241541/TAB_Ads_1200x624.jpg" /><img width="1200" height="624" width_o="1200" height_o="624" data-src="https://freight.cargo.site/t/original/i/32c9c3d17dd29779d48dd501d15705309643364fc66f30d7caea9a28fa4c58a2/TAB_App_1200x624.jpg" data-mid="44387046" border="0" src="https://freight.cargo.site/w/1000/i/32c9c3d17dd29779d48dd501d15705309643364fc66f30d7caea9a28fa4c58a2/TAB_App_1200x624.jpg" /><img width="1200" height="624" width_o="1200" height_o="624" data-src="https://freight.cargo.site/t/original/i/081c845392eb636650dff298e8b6864fffcc9e9eec43f8eacc8affaca33dd51c/TAB_Tennis_1200x624.jpg" data-mid="44387047" border="0" src="https://freight.cargo.site/w/1000/i/081c845392eb636650dff298e8b6864fffcc9e9eec43f8eacc8affaca33dd51c/TAB_Tennis_1200x624.jpg" /><img width="1200" height="624" width_o="1200" height_o="624" data-src="https://freight.cargo.site/t/original/i/42ceb1f975628dcc52a706b336c9ae6068fcc9f942e3ca8577b85f78d2be01b5/TAB_Cricket_1200x624.jpg" data-mid="44387048" border="0" src="https://freight.cargo.site/w/1000/i/42ceb1f975628dcc52a706b336c9ae6068fcc9f942e3ca8577b85f78d2be01b5/TAB_Cricket_1200x624.jpg" /><img width="1200" height="624" width_o="1200" height_o="624" data-src="https://freight.cargo.site/t/original/i/ce2e79fe3e4dc2067605bbe039f15783582df5264c3f8ffc49fbe7af655407ac/TAB0001_TAB_PressRelease_1200x624.jpg" data-mid="44387049" border="0" src="https://freight.cargo.site/w/1000/i/ce2e79fe3e4dc2067605bbe039f15783582df5264c3f8ffc49fbe7af655407ac/TAB0001_TAB_PressRelease_1200x624.jpg" /> Tasked with refreshing TAB's brand and making it more attractive to the younger, sports-betting crowd, we were inspired by the way Nike and Adidas approach their communications. The duotone treatment gives the disparate imagery a consistent look, and the type is stark and clean, putting the viewer 'in the game' with our new tagline. Agency: Y&amp;R NZ